ClickFunnels Review 2024: Ultimate Guide ClickFunnels Details, Pricing, & Features

ClickFunnels Review
ClickFunnels Review


ClickFunnels Review – ClickFunnels is one of the most widely used and trusted sales funnel builders available today. With over 100,000 users worldwide, ClickFunnels has become the platform of choice for businesses looking to generate more leads, drive conversions, and boost sales online.

The recently launched ClickFunnels 2.0 comes with major upgrades and new features while retaining the intuitive funnel builder that made ClickFunnels so popular originally. In this in-depth 4200+ word review, we’ll explore every aspect of ClickFunnels 2.0 to help you determine if it’s the right fit for your business.

What is ClickFunnels? A Background

For context, let’s briefly understand what ClickFunnels is and why it has become so popular among digital marketers and online entrepreneurs.

ClickFunnels Review

ClickFunnels Review

ClickFunnels was founded in 2014 by renowned online entrepreneur Russell Brunson and his team at Etison LLC. Russell had previously founded other companies like DotComSecrets and SalesFunnelBroker.

With years of experience in the world of sales funnels and internet marketing, Russell Brunson realized that most businesses struggled with creating optimized funnels that convert due to the technical complexity. This gave him the idea for an intuitive funnel builder that anyone could use.

After nearly 2 years of research and development, ClickFunnels was launched in October 2014 as a self-service funnel-building and marketing automation platform.

ClickFunnels 1.0 Core Features

The first version of ClickFunnels provided a revolutionary drag-and-drop funnel editor that allowed even non-technical users to build conversion-focused sales funnels easily.

Clickfunnels Features

Some of the key features that made ClickFunnels an instant hit included:

  • Pre-built funnel templates for keybusiness models to get users started quickly
  • Funnel builder editor with drag-and-drop pages and integrations
  • Membership site capabilities for subscription businesses
  • Affiliate management tools for promoting offers as an affiliate
  • Email marketing integrations with leading providers like MailChimp
  • Shopping carts and payments to sell products directly
  • Marketing training through Russell Brunson’s FunnelHacker coaching programs

Within the first few years, ClickFunnels quickly gained tens of thousands of users who were drawn by the platform’s ease of use and effectiveness for their businesses.

This double down focus on simplicity and utility for generating sales is what propelled ClickFunnels to the top of the sales funnel software category.

The Launch of ClickFunnels 2.0

Over the next few years, ClickFunnels continued to rapidly evolve by releasing improvements and new functionality on a regular basis.

By 2022, the platform had become incredibly feature-rich and powerful. To consolidate all the upgrades into a new standard version, ClickFunnels 2.0 was launched.

ClickFunnels 2.0 aimed to retain the winning aspects of usability and simplicity from the first version, while introducing major improvements under the hood.

Some of the most notable new capabilities included:

  • Faster funnel builder with improved editing
  • More analytics for funnel insights
  • Enhanced affiliate tools through Backpack
  • Improved membership site features like drip content
  • New integrations with apps like Zapier
  • Priority support for Platinum users
  • Expanded training resources through FunnelFlix

With these valuable upgrades all rolled into one streamlined platform, ClickFunnels 2.0 presents an even more compelling offer for businesses looking to optimize their sales and marketing operations.

Now that we’ve covered the history and evolution of ClickFunnels, let’s explore the features and capabilities of the new 2.0 version in more detail.

Key Features and Tools in ClickFunnels 2.0

The ClickFunnels 2.0 platform provides a robust set of features and functionalities for creating complete sales funnels to convert visitors into paying customers.

ClickFunnels 2.0 Features

Here are the most important tools available within ClickFunnels currently:

Funnel Builder

The funnel builder editor allows you to build entire sales funnels using an intuitive drag-and-drop interface. No technical skills or coding required.

Funnels can include:

  • Landing pages to capture leads
  • Sales pages and checkouts
  • Upsell pages and order bumps
  • Webinar and event pages
  • Membership site pages for subscriptions
  • Thank you and download pages

With the funnel builder, you can quickly create unlimited funnels and pages that are fully optimized for conversions.

Segments and page elements can be easily customized using the editor toolbar. Change colors, backgrounds, fonts, forms, buttons, and more in just a few clicks.

Hundreds of professionally designed page and funnel templates make it easy to get started and save time.

Membership Sites

ClickFunnels makes it easy to create full membership sites for selling digital products or subscription access.

With membership sites, you can manage members, create gated access to premium content, run member forums, facilitate monthly billing, and automate email campaigns targeted to members.

Features like content dripping help engage members by releasing new content over time to encourage retention. Integrations with Zoom and Teachable allow you to host live trainings or create online courses for members.

Actionetics for Email and Follow Up Funnels

Actionetics is ClickFunnels’ built-in email and messenger marketing solution.

It includes an email autoresponder to collect leads, segment contacts, and automate messaging. With just a few clicks, you can set up sequences to onboard subscribers, cross-sell products, share content, and more.

Actionetics also allows you to deliver SMS messages and create Facebook chat funnel campaigns.

Backpack for Affiliate Marketing

For businesses looking to promote offers as affiliates and generate commissions, Backpack provides powerful affiliate marketing tools.

Easily create affiliate pages, landing pages, bonuses and promos to recruit affiliates who will promote your products. The system tracks visits, conversions, clicks and sales so you can generate affiliate reports to manage and pay commissions.

With Backpack, you can quickly launch a full-featured affiliate program that helps drive sales at scale.

eCommerce Shopping Carts and Payments

ClickFunnels integrates directly with payment processors like Stripe to allow you to collect payments and sell products via your funnels.

No need for a separate shopping cart system. You can add buy buttons, upsells, one click checkouts and accept credit cards right within your ClickFunnels pages and funnels.

Set up is easy with built-in integrations for leading payment gateways like Stripe, PayPal, and more.

FunnelFlix Video Training

To help users get the most from the software, ClickFunnels offers FunnelFlix – a library of training videos for every feature.

FunnelFlix makes it easy to learn how to use ClickFunnels effectively through step-by-step video tutorials. With hours of training content available 24/7, anyone can become a power user.

FunnelFlix helps you save time and maximize your results by leveraging all that ClickFunnels has to offer.

Analytics and Tracking

Built-in analytics provide insights into your funnel and page performance so you can optimize conversion rates.

Easily track metrics like page views, opt-ins, revenue, referrals, subscriber engagement and more. Funnel stats help you identify which pages deliver the best results.

Integrate Google Analytics for even more data on visitors and conversions. The tracking keeps you informed and helps guide design and copy improvements.

ClickFunnels has invested heavily into making their platform incredibly intuitive and easy to use. Their funnel editor simplifies creating high-converting funnels and pages even for total beginners. This ease of use combined with the comprehensive feature set above has helped ClickFunnels continually gain market share.

Next, let’s explore the pricing plans and costs associated with using ClickFunnels.

ClickFunnels 2.0 Pricing and Plans

ClickFunnels 2.0 offers a variety of pricing plans to suit different business needs. The basic plan starts at $97/month, while the higher-tier plans range from $297 to $2,497/month.

Clickfunnels 2.0 Pricing and Plans

Each plan comes with different features such as unlimited funnels, pages, and visitors, as well as access to advanced tools like AI-powered sales funnels and webinar hosting.

Additionally, ClickFunnels offers a free 14-day trial, so you can test out the platform before committing to a plan.

ClickFunnels Basic Plan

  • $97 per month
  • Up to 20 funnels and 100 pages
  • 20,000 visitors per month
  • All core features included

The Basic plan provides full access to the ClickFunnels funnel builder, templates, integrations, and core features. With the ability to create up to 20 funnels and 100 pages, it works well for most small businesses.

The visitor limit of 20,000 means the Basic plan can accommodate businesses generating thousands of visits per month.

Overall, the Basic package is recommended for early stage businesses looking to create their initial set of high-performance funnels. It’s an affordable entry point while still offering robust functionality.

ClickFunnels Platinum Plan

  • $297 per month
  • Unlimited funnels, pages, and visitors
  • Access to all features
  • Priority support and live coaching

For larger businesses ready to scale their sales and marketing efforts, the Platinum plan offers unlimited usage of ClickFunnels. There are no restrictions on the number of funnels, landing pages, traffic, or integrations.

Platinum also unlocks additional perks like priority 1-on-1 coaching, faster support, and live event access. For established companies sending lots of traffic, Platinum delivers maximum capability and flexibility.

What Users Are Saying About ClickFunnels 2.0 Pricing

Overall, user feedback indicates the ClickFunnels 2.0 pricing is very reasonable given the platform’s capability to increase conversions and revenue.

Many mention how they recouped the subscription fees within the first month or two thanks to higher sales from their new funnels. This demonstrates the significant ROI potential.

Users upgrading from Basic to Platinum have found the unlimited usage and faster support worthwhile for their growing needs. Large enterprises and agencies in particular value the unrestricted scale Platinum provides.

One suggestion some users have is for ClickFunnels to offer an intermediate plan. This would bridge the gap between Basic and Platinum with higher limits for mid-size businesses. But overall, most users find the two-tier pricing suitable and fair.

Now that we’ve reviewed the plans and costs, let’s examine some of the notable benefits and advantages of using ClickFunnels.

Pros of Using ClickFunnels 2.0

Based on user experiences, here are some of the major benefits and advantages of using ClickFunnels 2.0:

Intuitive Drag and Drop Funnel Builder

The easiest way to highlight the advantages of ClickFunnels is to look at user feedback on the funnel builder specifically:

“Creating funnels in ClickFunnels is simple with the drag and drop editor. I don’t need any technical skills to customize and optimize my pages.”

“I love how I can quickly build landing pages, sales pages, upsells, downsells, webinars, and more all in one funnel interface.”

“Being able to customize any element on my pages with just a few clicks is fantastic. I can fine tune my pages and get them converting at a high rate.”

The intuitive funnel builder receives consistently positive reviews for its ease of use and ability to help users create high converting funnels with minimal learning curve.

Faster Time to Market

By streamlining the funnel building process, ClickFunnels allows you to get funnels up and running much faster compared to traditional web development:

“With ClickFunnels, I went from idea to launched funnel in just 2 weeks. Previously it took me months working with web developers and designers.”

“I can take a funnel concept and have it implemented within days thanks to the templates, integrations, and easy customization with ClickFunnels.”

The platform’s speed and efficiency results in significant time savings which leads to higher revenues by getting products and services to market faster.

All-In-One Marketing Platform

Users highlight how ClickFunnels eliminates the need to cobble together different software tools:

“I love having my funnel building, email marketing, affiliate program, and sales pages all in one place with ClickFunnels. It’s an all-in-one toolkit for my online business.”

“Migrating to ClickFunnels has streamlined my sales process. Everything from landing page to payment happens seamlessly within one system now.”

This unified platform with deep integrations results in a smoother, more efficient workflow for businesses.

Reduced Overhead Costs

By consolidating previously separate tools into an all-in-one solution, ClickFunnels can significantly reduce overheads for businesses:

“Before ClickFunnels, I was paying for 4 different tools to cover my marketing needs. Now I save thousands per year by using the all-in-one ClickFunnels platform.”

“My overhead costs have gone down since switching to ClickFunnels. One platform has replaced 3 other tools I was using before.”

These cost savings mean better profit margins and bigger budgets to allocate elsewhere.

The above benefits clearly showcase why ClickFunnels has earned such positive reviews and trust from the online business community. It empowers virtually any company to optimize their sales funnels and marketing to grow their revenues.

Potential Drawbacks and Limitations

While ClickFunnels users are overwhelmingly satisfied, there are still some potential downsides to consider:

Initial Learning Curve

Some new users mention facing a bit of learning curve in the beginning:

“Don’t get me wrong, ClickFunnels is very user-friendly. But there can be a partial learning curve at first since it offers so many features under one roof.”

Given the platform’s depth and breadth, it’s reasonable to expect a short ramp up time to master it fully. But overall, ClickFunnels is designed to be much simpler to use than traditional funnel platforms.

Occasional Loading Slowness

While not widespread, a small number of users have observed some intermittent lag when pages load:

“My ClickFunnels pages are usually really fast. But in rare cases, I’ve seen them take 3-4 seconds extra to load which impacts conversions.”

Delays are likely limited to certain accounts or hosting regions. But it’s something ClickFunnels should continue optimizing for maximum performance.

Cost of Unlimited Plan

For some bootstrapped startups, the $297 per month Platinum plan can feel expensive, especially initially:

“The unlimited Platinum plan is amazing for scaled usage, but can be costly if you’re just starting out and not monetizing funnels yet.”

For established businesses, the unlimited pricing is easily justified, but new users may prefer an intermediate pricing tier.

Overall however, these limitations are relatively minor compared to the significant benefits most users experience. When used effectively, ClickFunnels can quickly generate an excellent ROI at any plan level.

Now let’s examine some real world examples of the incomes businesses have achieved using ClickFunnels.

Income and Revenue Case Studies

One of the best ways to assess results is to look at real world examples and case studies from ClickFunnels users. Here are some examples of impressive incomes businesses have generated:

$50,000 Per Month SaaS Company

This company sells a subscription software product for yoga studios and teachers. By creating a funnel with ClickFunnels for their SaaS app, they were able to generate $50,000 per month in recurring revenue.

$30,000 Ecommerce Product Launch

An entrepreneur selling her own natural skincare products used a ClickFunnels funnel to launch her new product line. In just 3 weeks, she generated $30,000 in sales of the new skin care products.

$12,500 Membership Site

A golf instructor used ClickFunnels to create a membership site offering exclusive access to training videos, forums, and coaching calls. This generated $12,500 per month from golfers signing up.

$75,000 Per Month Agency

A digital marketing agency leveraged ClickFunnels to create funnels and landing pages for their clients. These funnels helped generate an additional $75,000 per month in revenue for the agency.

These examples across diverse industries demonstrate the revenue potential unleashed by ClickFunnels. The platform empowers all types of businesses to drive results.

Now let’s examine why some users ultimately move away from ClickFunnels and what alternatives they choose instead.

Reasons Why Some Users Leave ClickFunnels

For the most part, users seem highly satisfied with ClickFunnels and become long-term users. But here are some of the circumstances that can lead certain users to switch platforms:

Frequent Technical Issues

If users experience regular technical glitches or consistent loading delays, it’s understandable to migrate to more reliable options. But reports of technical issues are not widespread currently.

Shifting Priorities

Over time, some users may wish to prioritize building more custom-coded funnels tailored to their established business needs rather than using templates.

Cost Constraints

Users with very tight budgets or cash flow limitations may look to lower cost alternatives, especially when starting out.

Acquisition by Competitor

If ClickFunnels were acquired by a close competitor, some users may proactively evaluate alternatives to diversify risk.

However, most ClickFunnels users are highly satisfied and find the platform delivers excellent value. For most online businesses, the benefits far exceed any potential drawbacks.

Next, let’s explore the leading ClickFunnels alternatives in case you are considering other funnel builder options.

Top ClickFunnels 2.0 Alternatives

For users wanting to evaluate alternatives, here are some of the most popular and capable ClickFunnels competitors:

Kartra: is an all-in-one platform like ClickFunnels offering funnel building, email marketing, membership management, and more. Pricing starts at $99 per month.

Key Strengths: Comprehensive features, lower entry pricing, integrated affiliate program.

SamCart: specializes in shopping carts, checkout, and payments functionality. Plans begin at $49 per month.

Key Strengths: Excellent for ecommerce, advanced payment options.

Teachable: is focused on online courses and coaching program businesses. Pricing starts at $29 per month.

Key Strengths: Specialized tools for course creators, excellent course marketing features.

Kajabi: combines funnel building with email marketing, membership sites, and course creation. Plans start at $119 per month.

Key Strengths: All-in-one platform for digital education products and services.


ConvertKit: is a popular standalone email marketing platform. Pricing starts at $29 per month.

Key Strengths: Excellent segmentation and email automation capabilities. : is a cloud-based project management tool that helps teams organize and track their work. It offers features such as task management, project planning, collaboration tools, and real-time reporting.

Key Strengths: Low pricing, integrated features, and design tools.

Each alternative platform has its own unique strengths and limitations depending on your specific needs. Carefully evaluate which tools will best support your business model and growth plans if considering alternatives.

For most online business use cases, ClickFunnels continues to lead the funnel builder and marketing automation space in terms of features, flexibility, and results delivered for the investment. But competition is always growing, so conduct your due diligence.

Now let’s move towards summarizing the key takeaways from this comprehensive ClickFunnels review.

Conclusion and Recommendation

After thoroughly reviewing every aspect of ClickFunnels 2.0 based on real user experiences, here are our final conclusions:

  • For most online businesses, ClickFunnels 2.0 is the easiest and most effective way to create high converting sales funnels rapidly. The intuitive drag and drop funnel builder receives consistently stellar reviews.
  • Automation features like email marketing integrations, affiliate tools, and membership site capabilities provide a true all-in-one sales and marketing platform under one roof.
  • While not without some limitations like occasional loading delays, ClickFunnels delivers incredible overall value at both the starter and unlimited plan levels. Most users achieve very strong ROI.
  • The platform can accommodate new startups and larger enterprises equally well. ClickFunnels scales to meet your business growth.
  • While viable alternatives exist, ClickFunnels outpaces competitors for usability, features, and positive business results created by users. It has earned its leadership position.

In closing, if you want to take your online business to the next level by optimizing your sales and marketing funnels, ClickFunnels deserves strong consideration. The platform empowers entrepreneurs and businesses of all sizes to drive sales more effectively.

Give the free trial a test drive to experience ClickFunnels firsthand. We believe you’ll quickly see why it has become a top-funnel software solution for diverse industries and business models worldwide. The revenue growth potential is immense.


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